Marketing is something that anyone with a web presence needs to be concerned with today. It does not matter whether you own a business, run a blog, or you are job hunting, you need to know how to market effectively to get ahead. If you are a complete newbie to the world of marketing, read on for some useful tips that will help you to get started…
Get familiar with the core elements of marketing today – The first thing you need to do is some reading on the core elements of marketing in today’s digital age. This includes having a website, a blog, and a brand, as well as social media marketing and search engine optimisation. These are all elements you need to get familiar with. You need to determine why they are important, and how to use them to take your business to new heights.
Consider enrolling in a marketing course – One of the best ways to learn everything you need to know about marketing in the current day and age is to take a course on it. There are many different options available to you. Universities like the University of Exeter provide fully online programmes so that you can get a degree in marketing without needing to attend university. Not only will this help you acquire the skills you need to succeed, but it will look great on your CV too.
Assess the competition – Take your time to study what your competition is doing. This could be a business that is looking to attract the same consumer base as you, it could be another blog owner, or it could be job hunters in your sector. Take the time to find out what they are doing online. What does their website look like? How active are they on social media? This will enable you to discover what is working and what isn’t, so you can get an idea regarding how to build a successful marketing strategy for you.
Stay away from outdated techniques – Marketing has developed considerably over the years. Several years ago, black hat techniques were dominant, i.e. keyword stuffing and using white text. These techniques will now get you punished by Google. Make sure you are aware of what not to do, as well as what to do.
Measure your effectiveness – Last but not least, how are you supposed to improve your marketing efforts if you do not know how you are performing at present? It is important to use analytics and metrics to determine whether your current marketing approach is having the desired impact, and where improvements can be made.
So there you have it: where to start if you are a newbie to the world of marketing. Use the tips above to get yourself familiar with marketing in the current day and age so that you can get you, your business, and/or your blog ahead of the competition.
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