Welcome back to another blog post!
So this may not be relevant to some people reading this, probs only to people who blog or are influencers, but hopefully this is a somewhat useful post.
Just FYI, there is no right or wrong answer on how to approach PR’s or companies to work with them, it’s down to personal choice, but I guess I am just posting my thoughts on ways to reach out to PR’s when they don’t necessarily reach out to you.
First of all, I’m gunna say, I wouldn’t say it’s wrong to directly go in and email PR’s to say you would like to work with them, but personally I wouldn’t just go in that way.
Most of my posts are about products/items I have purchased with my own money, with photos taken on my camera with my ‘barely there’ photography skills, spending my time (unpaid) doing so. When I publish the post, I will share it on my social media channel, tagging the brand in so they can hopefully see it – maybe like it, comment on it or even retweet/regram it! (This is all very exciting as most of you bloggers will know). However, something extra that you might want to do is pop your post over in an email, and just give them the opportunity to read it if they wish. This way, you’re not directly saying you want to work with them, but you are exposing yourself and your blogging to companies/PR’s that might not even know you exist. So this is something I do most of the time 🙂
Another way to reach out to brands and PR’s is by a wonderful thing called social media. Some of the time small/upcoming brands and companies will put out a PR/bloggers wanted request (via twitter mostly), it’s really worth searching the #bloggerswanted hashtag and search through recent tweets with that kind of message. I have contacted a few PR’s or brands directly through this method, and it has resulted mostly all the time with a collab. I like this way because you know if you contact them they are almost expecting bloggers to be reaching out as they have advertised it.
Something you might have come across recently (or you may be fully aware of this) is something called Influenster. This is a great website to check out and sign up to as basically what it does is gives you the opportunity to receive voxbox’s with lots of new products including new makeup ranges from well known brands etc for you to review! All you have to do is complete all the steps to sign up and then start filling out the surveys when they are sent to be in with the change of getting chosen! It’s such an amazing scheme and I’ve seen people being sent lots of amazing products, so deffo worth checking Influencer out.
It’s also who you know. If you have contacts or friends who are in the appropriate industry, chat to them about opportunities. You never know they may be able to put you in contact with the PR or best persons in the company, and recommendations are always good to go by, so it’s worth making the most of the people you know in the industry to obtain opportunities.
So there we have my views on reaching out for collabs!
When I first started this blog (almost a year ago now! WOW) I had no idea what do to to even start with collabs, and after a good few months of doing this, you start to pick up advice and learn ways to get noticed.
If you have any other tips/ thoughts for people looking to work with PRs and brands, drop them in the comment box below 🙂